Hartcopy x adidas BW Army ‘Sesame’

There is a particular kind of reverence that exists between independent creative studios and the archive. Hartcopy, the Tokyo-based label that has long operated at the intersection of graphic culture and considered design, understands this intimately. Their collaboration with adidas on the BW Army is not an exercise in nostalgia for its own sake, but rather a quiet, confident reinterpretation of one of the Three Stripes' most underappreciated silhouettes.

The BW Army carries a lineage rooted in the early 1980s, when adidas was engineering footwear that needed to perform as much as it needed to endure. The silhouette's low-profile construction, reinforced overlays, and stripped-back aesthetic made it a favourite long before the collector market rediscovered it. Hartcopy's reading of the shoe leans into that utilitarian character rather than softening it.

For this collaboration, the pair arrives in a sesame and gum combination that feels entirely at home on the BW Army's structured upper. The warm, sandy sesame tones work across suede and textile panels, giving the shoe a textural depth that photographs well but rewards even more in person. Gum rubber on the sole grounds the build with a reference point that is both practical and visually cohesive, while Hartcopy's own branding sits alongside adidas detailing without competing for attention. The result, carrying style code KK3301, is a shoe that communicates restraint as a form of confidence.

The Hartcopy x adidas BW Army 'Sesame' is set to release on 10 April 2026, with retailers including Footdistrict and BSTN listed as stockists from midnight. The retail price is set at €130, which, given the collaborative nature and the quality of materials involved, positions this as one of the more accessible drops of the season. If the resale figures already circulating on StockX are any indication, that window at retail will be a narrow one.