Apr
1
Nike Air Max 95 OG ‘Photon Dust & Bright Violet’
Brand
Colorway
Photon Dust/Dark Grey/Grey Fog/Bright Violet
Style Code
HM4740-012
Retail Price
£174.99
Nike

Nike Air Max 95 OG ‘Photon Dust & Bright Violet’

Photon Dust/Dark Grey/Grey Fog/Bright Violet
HM4740-012
Release date
April 1, 2026
Retail price
Prices are indicative only. The price shown by our retail partners is always the accurate one.
£174.99
Published Apr 9, 2026
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Brand
Colorway
Photon Dust/Dark Grey/Grey Fog/Bright Violet
Style Code
HM4740-012
Retail Price
£174.99
Price history
£175 lowest now
About this release
This content has been produced with the assistance of artificial intelligence.

Thirty years on from its debut, the Air Max 95 continues to hold a grip on sneaker culture that few silhouettes can rival. Sergio Lozano's radical anatomy, built around the visual metaphor of the human spine, still feels ahead of its time, and Nike knows it. Rather than leaning on nostalgia alone, the brand keeps finding new ways to reinterpret its geometry, and this latest OG execution lands at precisely the right moment during Air Max Month 2026.

The colourway works through a gradient of restraint before breaking into something more unexpected. Photon Dust, a cool, milky grey, anchors the layered mudguard and rippled side panels, while Dark Grey and Grey Fog fill in the mid-panel structure with quiet depth. It is the injection of Bright Violet that pulls the whole composition into focus, surfacing on the Air unit and select overlays to give the shoe a sharp, feminine charge without tipping into the obvious. The OG build quality is present throughout, with premium suede and mesh construction sitting exactly where it should on a silhouette of this stature.

The Nike Air Max 95 OG 'Photon Dust & Bright Violet', carrying style code HM4740-012, is available now for a retail price of €190. Released on 1st April 2026, the shoe is offered across both men's and women's sizing, making it one of the more accessible OG drops of the season. Stock is live on Nike directly, so if the violet pull speaks to you, there is little reason to wait.